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What is the Direct Marketing Test Lab?
With the Direct Marketing Test Lab, new and existing direct marketing campaigns and/or programmes can be developed, tested and adjusted continuously. The Direct Marketing Test Lab is aimed at increasing the effectiveness (conversion, client experience and client value) and efficiency (channel use, frequency and volume) of direct marketing activities. The Direct Marketing Test Lab can be used within an existing infrastructure as well as in a hosted environment.
Why a Direct Marketing Test Lab?
The Direct Marketing Test Lab is 2organize's answer to the increasing:
- number of direct marketing campaigns
- amount of segmentation and differentiation within 'micro' campaigns
- amount of event-driven interactivity (dialogue) in campaigns
- multichannel and real-time aspect of campaigns
- quantity of client and contact data
- marketing accountability
Advantages of the Direct Marketing Test Lab:
- The high frequency with which campaigns are continuously being developed and tested in a multichannel environment
- The short time in which complex test cycles can run
- The large amount of variables which can be tested
- The advanced and flexible analysis and reporting environments
- The instrument's power for developing proposals
- The relatively limited investment
Now within your reach:
2organize offers the Direct Marketing Test Lab in an ASP mode by way of a hosted solution. The Direct Marketing Test Lab can also be set up within the organisation's existing infrastructure, which can be separated from marketing operations. In every case, 2organize places marketers in a position to have the entire functionality of the Direct Marketing Test Lab at their disposal within a short period.
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