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Marketing processes are rarely independent processes and more often that not are part of other business processes. As a consequence, in the past years our range of services has developed from ‘the optimising and executing indirect and direct marketing processes’ to ‘the optimising and executing of marketing and sales processes, and their integration into underlying business processes’.
Within the broad scope of Customer Process Management the core of our services is focussed on Campaign Management & Execution on one hand and on services to Mobile Virtual Network Operators (MVNO's) on the other. Furthermore, we offer a number of supporting services.
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"Customer-facing processes are a challenge to manage because they are dynamic. The convergence of customer relationship management (CRM) and business process management (BPM) provides the responsiveness, cost effectiveness and manageability to achieve optimal results. With true customer process management, businesses can optimize complex processes that reach deep into CRM and extend across departments, supporting constant change and business agility". (source: Onyx) |
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Services
