In 1996 Adobe Systems Inc. took its first steps on the Web with help of 2organize. Since then 2organize has been active in applying Internet technology for e-marketing purposes. Still today 2organize builds and manages Adobe websites worldwide.

Besides Adobe 2organize also helps other clients use the Web as a valuable communication and transaction channel. Direct mail and e-mail campaigns are often used to attract clients to websites in order to encourage them to take action.

2organize particularly focuses on promotional sites and e-commerce environments, as they are often part of existing corporate sites. By exchanging data with the client's back office systems, these sites can be integrated with underlying business processes.