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Marketers have very little time. They want to concentrate on strategy, creativity and analysis, but are often knee deep in operations. Steering complex multichannel marketing programmes takes up an enormous amount of time. This is compunded by the fact that the functionality and flexibility of most CRM systems is far from ideal.
In practice, there is a huge gap between:
- customer strategy (determined in part by the advice of marketing consultants)
- customer systems (bought from and implemented by IT service providers)
- customer services (carried out by external parties)
The consequences are unmet objectives, unused systems and overworked marketers. We aim at using our specific expertise and solutions to resolve these issues. We start small and stay pragmatic. The reason is usually the clients’ need for reaching a short-term marketing objective. The proven success of these kinds of projects is the basis of our extensive and long-term collaboration with our clients.
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"The challenges of customer acquisition, customer management, and customer retention never end and traditional consultants offer little help: Business consultants start with strategy, but mostly stop where the going really gets tough. Systems integrators are skilled at operational IT-processes and information systems. Marketing service providers manage data and execute marketing campaigns. Their worlds rarely collide. The result? Marketing, sales, service and IT executives point fingers at each other, while customer targets are unmet" (source: Gartner) |
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About us 
