Marketing Intelligence: more ROI with customer insights

The power of looking under water
The combination of Marketing Intelligence (MI) plays an increasingly crucial role in the relatively competitive power of companies. MI is aimed at unlocking client data from internal and external sources and analysing in-depth client needs and client behaviour in order to get valuable customer insights to surface and translate them into fuel for sustainable profitable growth.

2organize and Intelligence
We believe it is a challenge to establish the client lifecycle effectively and efficiently in order to maximise the client value and marketing ROI of our clients. MI's contribution lies in executing research and analysis, submitting reports and establishing performance management dashboards. Based on our in-depth Campaign Management experience we can directly translate the insights offered into 'intelligent' multichannel direct marketing programmes. The Direct Marketing Test Lab developed by 2organize can offer tangible added value.

Putting Marketing Intelligence to use
The 2organize MI team consists of experienced MI specialists and operational analysts, who are employed on a project basis as well as outsourced. For our services, we use a selection of leading analysis and reporting tools like MicroStrategy, Cognos, SPSS and Hyperion.